Read the Starbucks article and then answer the following questions: 1. Much of Starbucks branding is tied
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Question:
Read the Starbucks article and then answer the following questions:
1. Much of Starbucks branding is tied to the concept of a "third place". Define "third place" in your own words. In your opinion, does making every Starbucks location a "third place" has legitimate value as the organization continues to expand?
2. Based on the information presented in the case, should Starbucks invest $40 million in additional labor for its stores?
Related Book For
Methods of IT Project Management
ISBN: 978-1557536631
2nd edition
Authors: Jeffrey Brewer, Kevin Dittman
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