Read the “unified theory of product and service design.” Consider Figure 4.4 in the theory and, based on your independent research, the situation faced by Bank Al Jazira in meeting the needs of its customers. What are the three most important customer requirements (not including cost) and the three most relevant technical requirements? How do those requirements impact service design for Bank Al Jazira?

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Product and Service Design With regard to the grand unified theory of product and service design Gla... View the full answer