Relationship marketing (RM) or retention marketing is very important in the financial services including Takaful industry where most Takaful operators use agents to promote and sell their products and services. Explain briefly what RM is and highlight the variables in RM that Takaful agents should focus on in order to gain the customer’s trust and commitment. Note: Use of diagrams and illustrations would be preferred if deemed applicable.

Answer rating: 100% (QA)

RM is described as the identification formation maintenance improvement modification conclusion of r... View the full answer