Research the 2013 firing of JCP CEO Ron Johnson

1. After your research, list and briefly analyze the mistakes Johnson made and reflect on why the proposed changes backfired.

2. Write up a brief SWOT analysis for JCP, as you see the brand and company. Do you think Johnson conducted this step?

3. Research porter's strategic phrase "stuck-in-the-middle" and explain the relevance of the phrase to JC. Penney's current business model and strategy

Answer rating: 100% (QA)

1 He misread what the customer wanted In the early 2012 Johnson come up with the new business idea of replace the old price with the low pricing of the product which in his way of thinking that the lo... View the full answer