Rozelle and Arledge changed the game in sport media. Their visions led to the growth of sport communication, marketing and broadcasting.

Write a paper in which you need to discuss all the current media rights deals of the major leagues. Why are these so important to major corporations? Consider consolidation, vertical integration, horizontal integration, and how corporations use sport to promote other holdings.

Answer rating: 100% (QA)

Media Rights of Major Leagues Like everything else sports have been evolved naturally with the passage of time Innovations in the game come and go Iformation transforms into Tformation and strategies ... View the full answer