Search for an article/ resource that identifies a company that is innovating, or in other words, creating

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Question:

Search for an article/ resource that identifies a company that is innovating, or in other words, creating new products or services. This company has to be new and "hot" hot company

Write a paper addressing the following:

A brief summary of the company and their products/services. What is the company’s business model? Identify the company’s generic strategy and describe evidence of what strategy they use to support your claim? And describe why you think they are using this strategy.