Section one: Multiple choice. 1._____ projects establish core products and processes that differ fundamentally from previous generations

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Section one: Multiple choice.

1._____ projects establish core products and processes that differ fundamentally from previous generations
a. Platform
b. Breakthrough
c. Derivative
d. Research and development
2. _____ has a high market share and a low growth rate.
a.Cash cows
b.Stars
c.Question marks
d.Dogs
3. ________companies observe the frequent change in their industry but are unable to respond effectively.
a. Prospectors
b. Defenders
c. Reactors
d. Analyzers
4. Which of the following is considered acquisition either forward or backward in the value chain model?
a. Horizontal integration
b. Vertical integration
c. Concentric diversification
d. Market development
5. All of the following are part of Ansoff’s Matrix except
a.Market development
b.Product penetration
c.Diversification
d.Product development
6. The quadrant of the SPACE matrix that typically is associated with companies that are financially solvent (profitable) but the environment is not optimum or unstable is:
a. aggressive
b. competitive
c. divestiture
d. status quo

Section two: Define six (6) the following terms : Each term is worth 5 points. This section is worth 30 points.

1.Fragmentation

2.Economic logic

3.Maturity phase

4.Life cycle

5.Differentiation

6.Diversification

Section Three: Short Answer: Select 5 of the following questions to answer. Each question is worth 6 points. This section is worth 30 points.

1. What is the strategy diamond? Explain the parts.

2. What are the four “grand strategies”? Explain each.

3. What is the difference between the value chain and the primary activities of a firm? Why are these activities important to a firm’s strategy?

4. What are the three (3) tests of a core competency? What is a core competency?

5. Companies may grow through related or unrelated diversification. What are the benefits of related diversification? What are the risks?

Section four: Design you “perfect” question (similar to the questions in Section Three) and answer it correctly. This question should not be a repeat of another question on the exam. This question is worth 10 points. (Make sure you answer the question correctly to receive credit)