select a relatively new product on the market, and brainstorm ideas for product growth using each of
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select a relatively new product on the market, and brainstorm ideas for product growth using each of the categories in the market matrix.
For example: Propel Enhanced Water (vitamin enhanced bottled water): Penetration—sell Propel in gallon jugs; New Market—sell to Mom’s trying to get children to take vitamins; New Products—develop Propel gum; Strategy Diversification—develop line of Propel sportswear. Please be more detailed than this example in your post, it is only meant to help you start the brainstorming process
Related Book For
Business Statistics a decision making approach
ISBN: 978-0133021844
9th edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
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