Select a retail product “Starbucks coffee”, it is considered higher priced. Research the product to see what comparable products are available at a lower price. Analyze the features or benefits that were removed to create a lower-priced product. Determine if the lower-priced product would outsell the higher-priced product, and provide a justification.

Answer rating: 100% (QA)

In any type of business it is very important to set the right price for the products or services being offered For a business that is in the market to gain profits a poor pricing strategy can affect t... View the full answer