Select a winning campaign of global brand Blackberry Ltd at major advertising awards Analyze the campaign in

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Select a winning campaign of global brand “Blackberry Ltd” at major advertising awards

Analyze the campaign in the following aspects:

1. Target audience characteristics?

2. Specific campaign objectives?

3. Budget (if available)?

4. Message?

5. Media used?

6. Campaign effectiveness?

7. What client the campaign was for?

8. Who the agency responsible for the campaign was?

9. What awards this campaign won?

Related Book For answer-question

Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Jun 25, 2018 09:50 AM

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Select a winning campaign of global brand Blackberry Ltd at major advertising awards Analyze the campaign in

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In this paper I used the Blackberry Ltd previous RIM is a Canadian driving fashioner producer and advertiser of creative remote answers for the overall versatile correspondences market Through the imp... View the full answer

Marketing Research An Applied Orientation

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