Select Gore Company as your firm and answer the following questions: 1. What is your firms primary

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Question:

Select Gore Company as your firm and answer the following questions:

1. What is your firm’s primary mission?

2. Define your firm’s overall strategy.

3. Once you have defined the firm’s overall strategy, address the core Human Resource (HR) concepts of recruiting, selection, compensation, and training and development. Once these core concepts are identified/discussed, address how these core concepts would be used to support the firm’s strategic initiatives in its competitive environment.

4. Describe its primary products and/or services.

a. Does any single area account for more than 25% of sales? Which one(s)?

b. Do any related products have combined sales of more than 50%? Which one(s)?

5. Address the core market strategy of the firm by critically examining the following:

a. The target market(s) for the firm’s products/services and how the firm’s products/services are positioning in the target market’s mind.

b. The pricing strategies used to price the products/services

c. The distribution strategy used to distribute the products/services

d. The promotion mix strategy including advertising, personal selling, sales promotion and public relations

6. Which firms are your company’s primary competitors?

a. List the top three with the respective market shares.

b. What has been their historical grow rates compared to your firm?

7. What countries account for the majority of sales?

a. List the top three by percentage of sales.

b. Identify one significant issue that could impact sales in each of those countries.

8. What is the outlook for future growth for your firm? Answer a or b but not both.

a. If you see positive growth what are the primary factors that are contributing?

b. If you see negative or slow growth what might be done to improve the situation?

9. Create a political, economic, social and technological (PEST) analysis (use Google and the text to determine how to construct the PEST analysis) for your firm by identifying one factor for each quadrant.

10. Of the four factors identified by your PEST which one has the potential for greatest impact and why?

11. Create a strategic group map for your firm identifying/using two strategic attributes such as quality and price. Place your firm’s competitors appropriately on the map.

12. Discuss the ethical and social responsibility of the firm and connect its actions/non-actions to the company’s Code of Conduct and/or its statement of Social Responsibility.

These topics may/may not be integrated into its mission statement.