Select the Craft Beer Industry and write an analytical paper in which you need to address the following:

Knowing and understanding the industry and competitive situation in which a firm is currently competing or wishes to enter, is a critical aspect of strategic management

• How large is the industry? Sales?

• What exactly does this industry look like in respect to the number of competitors and their size/market share?

• How concentrated or fragmented is the industry?

• What is the industry structure?

• Is this a global industry?

• Are there strategic groups in this industry and what are they?

• What, if any, distribution channels characterize this industry?

• What are the Key Success Factors (i.e., what must a firm have to succeed in this industry?)?

Answer rating: 100% (QA)

Craft breweries processes are not much and are said to be conservative and sole entities Conservative in that they manufacture a malt flagship or produce robust beers that are made from ingredients co... View the full answer