Select two competing brands (preferably two that have not introduced category extensions like Johnson and Mother Care)
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Question:
Select two competing brands (preferably two that have not introduced category extensions like Johnson and Mother Care) and poll 10 consumers regarding possible extensions for each.
Analyze the differences and the reasons for them noting which you prefer and why.
Suggest two of your own line extensions.
Related Book For
Operations and Supply Chain Management
ISBN: 978-1118738542
8th edition
Authors: Roberta S. Russell, Bernard W. Taylor
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