State the type of study- The Nielsen company installs devices in homes to record the TV shows

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State the type of study- The Nielsen company installs devices in homes to record the TV shows that are watched. The results are used to provide ratings identifying which shows are being viewed more than others.

Experimental

Observational

Observational, retrospective

Meta-analysis

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Nov 08, 2018 03:07 AM

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State the type of study- The Nielsen company installs devices in homes to record the TV shows

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Here we observe the data after the installation of devi... View the full answer

Marketing Research An Applied Orientation

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