The basic scenario of your paper is that you are examining a chosen country to determine what
Question:
The basic scenario of your paper is that you are examining a chosen country to determine what market to enter is the best to enter the country. You will then investigate the industry and risk issues that you need to be aware of as you develop entry strategies. You will conclude your paper with a “go or no go” decision.
Stage 1:
Start reading and studying your chosen country to determine the most attractive market to use to enter the country. Market attractiveness is determined by market size, growth, and quality of demand. You will then choose a market supported by your analysis as an attractive market to pursue.
• Market
o Is there demand in this country?
o Size
o Growth
o Customer quality
Stage 2:
Now that you have selected a market, you need to assess available resources, competition, and incentives.
• Resources
o Is the country a critical source of
§ Skilled personnel
§ Raw materials
§ Components
§ Labor
§ Technology
§ Innovation
§ Quality of infrastructure supporting services
§ Location
• Competition
o Number and quality
• Incentives
o Tax
o Subsidies
o Infrastructures
o Government contracts
Stage 3:
The last stage is to assess the risk of doing business in this country.
• Country Risk Assessment
o Political risks
o Economic risks
o Social/cultural risks
Conclusion:
What is your recommendation about pursuing doing business in this country?
Expert Answer:
Stage 1 Walmart Market Walmart Stores was originated by American retail fable Mr Sam Walton in Arkansas in 1962 Over the past 50 years the business has served clienteles and is now the worlds largest ... View the full answer
Applied Business Ethics A Skills-Based Approach
ISBN: 978-0538453981
1st edition
Authors: Dean Bredeson
