Think of a purchase you've made in the last year demonstrating the type of 'adopter', Explain how marketers could benefit from categorizing you in that area. Are there benefits or drawbacks from being part of each of the 'adopter categories'?

Answer rating: 100% (QA)

Adopter Categories Products have different classes of consumers and this is in terms of how they will adopt the product over the lifecycle of a produc... View the full answer