This is a project on general motors’ strategic audit

Project requirement:

We know that business strategy is primarily driven by external factors affecting change in an industry. This assignment requires you to prepare and present a Strategic Audit of an organization and its related industry. Your audit must contain:

A short history of the industry and its growth to-date, A full external analysis of the important strategic factors affecting the industry today. You will need to narrow these factors down to the 10 most important factors affecting change in the industry. These ultimately represent opportunities and threats for companies competing in this. A description (and depiction) of the business model for your company

Answer rating: 100% (QA)

Brief History of the Automobile Industry Some significant events have played a major role in shaping the present automobile industry Upon examining the auto industrys historical context it is obvious ... View the full answer