What are some key considerations that could drive organizations to put metrics in place to measure the
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Question:
What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?
- How might the metrics be similar or different with an external communications initiative?
- Why is the particular business environment organizations operate in an important consideration when implementing metrics?
Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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