What is meant by marketing myopia? Give an example of marketing myopia using a company you perceive

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What is meant by marketing myopia?

Give an example of marketing myopia using a company you perceive to be suffering from this. Identify and explain the specific marketing myopia problem in this company, as defined by the levitt article.

Analyze and explain why it occurred at this particular company, and why it occurs in companies in general.

What are the implications for this (or any) organization that has marketing myopia?

How can the company overcome it? What are your strategy recommendations?

Related Book For answer-question

Microeconomics

ISBN: 978-0132857123

8th edition

Authors: Robert Pindyck, Daniel Rubinfeld

See More Books

Posted Date: Jun 25, 2018 09:50 AM

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What is meant by marketing myopia? Give an example of marketing myopia using a company you perceive

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Description Marketing Myopia is a description of a strategicoriented approach towards meeting a market demand It has been discovered that products from various industry face the threat of obsolescence ... View the full answer

Microeconomics

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