What role does IT play in a global company's market research and decision-making process? After this phase

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What role does IT play in a global company's market research and decision-making process? After this phase a global marketing strategy must be decided on. What are the pros and cons of the three main target market strategy options?

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Effective small business management An Entrepreneurial Approach

ISBN: 978-0132157469

10th Edition

Authors: Norman M. Scarborough

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Posted Date: Aug 28, 2018 12:29 AM

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What role does IT play in a global company's market research and decision-making process? After this phase

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Effective small business management An Entrepreneurial Approach

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