What strategy is mattel pursuing in marketing this model of barbie? Read the article Barbie Wants to

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What strategy is mattel pursuing in marketing this model of "barbie"?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Posted Date: May 30, 2018 08:41 AM

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What strategy is mattel pursuing in marketing this model of barbie? Read the article Barbie Wants to

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Foundations of Marketing

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