- Whats actually in this advertisement? What are its contents? - How would you describe the visual...
Question:
- What’s actually in this advertisement? What are its contents?
- How would you describe the visual elements of these advertisements such as the color, composition, juxtaposition, or graphic design?
- What’s not in this advertisement that perhaps should be? What kind of choices did the authors make?
- What kind of written text appears in these advertisements? How does the text complement or clash with the visual images?
- Who or what is the author of this advertisement? What kind of image did this advertisement project of that author?
- What does he/she/it want? What “work” is this advertisement doing? What’s its purpose?
- Who is the intended audience? How do you know this? Who isn’t this advertisement designed for? Who might be offended by it, if anyone? Who might it persuade?
- What message is the advertisement trying to communicate to that audience?
- How effective is this text/ advertisement in communicating that message?
- How does the advertisement try to appeal to its audience?
- How would this text and its message be different if it was presented in a different genre or medium such as a television advertisement or campus flyer?
- What tone is this advertisement adopting? Why? Is its voice angry, satirical, serious, academic, parental, or authoritative?
- What style did the authors or creators of this advertisement use to communicate the message? How effective is that style? What other ways could the message has been communicated?
- What kinds of appeals does this advertisement use? Ethical?. Logical?. Emotional?. Other?.
- How does this advertisement make you feel, think, or act?
- Would you buy this product or do what the advertisement is suggesting? How persuasive is it?