Why do you think the English Premier League has historically charged different prices for broadcasting rights in different European markets?

it's now almost two decades since the member European of Union (ELI) started to implement a treaty calling for the estnablishm rs: yet progress single market for goods and services across the union, and toward this goal is still not complete. A case in point: the TV broadcasts of Premier League soccer. The English Premier League, which is one of the most lucrative broadcasting sports franchises in Europe, if not the world, has for years segmented Europe into different national markets, charging different prices for broadcasting rights depending on local demand. Not surprisingly, the rights are most expensive in the United Kingdom, where the league has contracted with British Sky Broadcasting Group and ESPN to screen games.

Karen Murphy, the owner of the Red, White & Blue pub in Portsmouth,

England, didn't want to pay the 7.000 annual subscription fee that Sky demanded for access to the Premier League feed. Instead, she purchased a TV signal decoder card and used it to unscramble the feed from a Greek TV broadcaster, Nova, which had purchased the rights to broadcast Premier League soccer in Greece. This cost her just 800 a year. In 2005. it also brought a lawsuit from the Premier League. The initial judgment in a

British court upheld the right of the Premier League to segment the market and charge a higher price to UK subscribers. Murphy was fined 8,000.

She appealed the ruling, claiming the practice violated the EU's Single

Market Act, which the United Kingdom had signed in 1992

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