Why is a company able to directly control the differentiation of its brand but not its positioning?

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Management Fundamentals Concepts, Applications and Skill Development

ISBN: 978-1506303277

7th edition

Authors: Robert N. Lussier

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Posted Date: Jul 06, 2018 09:28 AM

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Why is a company able to directly control the differentiation of its brand but not its positioning?

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Expert Answer:

Its quite simple the differentiation is what a company does for the product and positioni... View the full answer

Management Fundamentals Concepts, Applications and Skill Development

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