Wonder World Ltd. operates amusement parks similar to those such as Six Flags, Universal Studios, Disneyland etc. Wonder World's mission is to provide high quality family entertainment that exceed guests' expectations and will create lifelong memories. To achieve this goal, Wonder World strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g. after school programs for children and teenagers, employment related training for adults) and special events at its facilities.

Wonder World's president, Applie Baker, has asked you to lead a team of employees in developing a balanced scorecard for its parks.

Required:

For each balanced scorecard perspective identify two measures of performance that relate to Wonder Worlds' key success factors.

Answer rating: 100% (QA)

Balanced Scorecard approach takes into account both financial and non financial factors into conside... View the full answer