Write a paper on brand value chain analysis in which you need to address the following:

1. Select a brand “Red Bull”. Trace how the brand value is created and transferred? What is the role of the multipliers?

2. Pick a product category. Can you profile the brand personalities of the leading brands in the category using Aaker’s brand personality inventory?

3. Write a Daily Deal Email Exercise

Select a specific company and provide a brief description. Coupon sites cannot be chosen.

Is the company currently offering some type of Deal of the Day? If so, discuss current promotions.

Create a Deal of the Day promotion for five consecutive days (Monday through Friday). Each daily deal has to be unique. Some natural things to consider are product and price but you can be creative. Make sure the deals are realistic for the company chosen.