Write a paper on “Marketing plan project” with case study “Choice Hotels International Marketing”

In this paper also described about the controls, implementation, and marketing organizational processes for the company. The focus of this paper on research, analyzes, and creates the marketing plan.

Controls: Create the appropriate management measures that will help the company evaluate the expected results or show the unexpected performance deficiencies that will need corrective action.

Implementation: Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plan’s success.

Marketing Organization: Finally, demonstrate how you have organized your firm’s marketing organization (by function, geographic location, product, customer) to reach the set marketing goals. Show how the rest of the company’s departments also participate in the planning phase.

Answer rating: 100% (QA)

Control Mechanism at Choice Hotels International There is a need for the organization to continuously monitor its operations when the top management has bottom line information on the company performa... View the full answer