Write a paper on marketing strategy for REI determine what you believe is the company's marketing strategy for that category. How does the strategy for REI compare to the strategy of one of the competitors you selected in the market position discussion in unit 1?

What are some changes you would recommend to rei to maximize their strategy in your chosen product category?

Answer rating: 100% (QA)

REI sells high quality outdoor clothing The company makes use of a digital brand and retail marketing strategy The strategy revolves around the following Communicating the personality of the brand out... View the full answer