Write a paper on Products & services differentiation in which you need to address the following: Products:
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Write a paper on “Products & services differentiation” in which you need to address the following:
Products: form, features, customization, performance quality, conformance quality, durability, reliability, repair-ability, and styles services: ordering ease, delivery, installation, customer training, customer consulting, maintenance and repair.
Select a brand “Crown Paint Inc” and discuss how the brand utilizes one or more of these dimensions to differentiate it? How successful are they in terms of differentiating themselves against the competition?
Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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