You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the "usual" publications that will highlight the new features. The marketing team will attend an annual trade show and feature the upgraded product. Other marketing activities, such as updated collateral and press releases, are yet to be determined. You have a follow-up meeting with the director next week. At that time, you will review a detailed write-up of the scope that describes what is included, as well as what is excluded. Describe each of the key deliverables in detail. Be sure to include what is included in the scope of the deliverable as well as what is not included in the scope. Describe how you and the director will determine whether or not other marketing activities will be brought into the scope of the project. Finally, describe how you will gain consensus from the director on the scope.

Answer rating: 100% (QA)

To effectively reach the market the first deliverable will be the drafting of a newsletter that will be used to reach out to all company clients and w... View the full answer