You are the research manager within your organization, and you have been grappling with a problem that needs further research. Your immediate supervisor is interested in using experimentation and observation research techniques in researching this problem and requests that you prepare a presentation to educate him on these methods. You are unsure whether using these techniques would be adequate, but you set yourself on a mission to analyze the two research methods to provide him with the best information.

Compile a PowerPoint with your analysis of experimentation and observation as they apply to your company and/or discipline. In your PowerPoint, be sure to address the following questions/topics:

1. Describe specific experimentation and observational methods that could be used within your discipline to gather data. Include your rationale.

2. Evaluate their effectiveness with respect to certain areas within your discipline.

3. Include company or organizational examples, as relevant.

4. In your opinion, are there any ethical implications with the use of experimentation and observational methods within your discipline?

Answer rating: 100% (QA)

1 In consumer study or in qualitative product marketing research the observational method can be use... View the full answer