You work for Warner Music Group (www.wmg.com), a large music record label whose sales are declining largely
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You work for Warner Music Group (www.wmg.com), a large music record label whose sales are declining largely due to piracy. Your supervisor assigns you the task of developing a strategy for improving this situation. What are the key issues? In what phase of the life cycle is the record-label industry, and how does this life cycle phase affect the types of innovation that should be considered to help WMB be successful?
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