1-How does a store’s location affect the price it can charge?

2-Is pricing really an interactive decision? Provide an example of how pricing should interact with the services offered by the retailer.

3-When should a retailer use the penetration pricing objective?

4-If a retailer wants to use an above-market pricing policy, how should that retailer’s retailing mix be different from the competition?

5-What is the difference between variable and flexible pricing? Does the demand for the item being sold affect either of these strategies?