1-How does a stores location affect the price it can charge? 2-Is pricing really an interactive decision?...
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Question:
1-How does a store’s location affect the price it can charge?
2-Is pricing really an interactive decision? Provide an example of how pricing should interact with the services offered by the retailer.
3-When should a retailer use the penetration pricing objective?
4-If a retailer wants to use an above-market pricing policy, how should that retailer’s retailing mix be different from the competition?
5-What is the difference between variable and flexible pricing? Does the demand for the item being sold affect either of these strategies?
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