Question: 1. Who are the most important partners of Apple? 2. Which key resources does Apple acquire from its partners? 3. Which key activities does Apple

1. Who are the most important partners of Apple? 2. Which key resources does Apple acquire from its partners? 3. Which key activities does Apple partners perform?

4. How does the Apple organisation manage customer relationships?

5. What are the expectations of the relationship between customers and the Apple organisation?

6. What are the activities in the Apple organisation's operations?

7. What are the companies that worked with the Apple organisation in some of the value chain activities?

8. How would you describe the Apple organisational culture?

9. What strategies do you propose to develop the Apple organisational culture?

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