Complete the following information about the organization and products and/or services you will focus on as you develop a marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Part 1 assignments.Utilize the outline template previously turned in for Marketing Plan, Part 2 to submit the following information for your assignment by building on the information that you already proposed.

Ethics and Social ResponsibilityCurrent Status

It is no longer acceptable for businesses to disregard issues around ethics and social responsibility. Conduct research and briefly describe what your organization is currently doing with regard to corporate social responsibility and pursuing sustainable business practices. This can typically be found on their website under the sustainability section.

Recommendations

Based on your understanding of the organization's goals, what recommendations do you have for how to make a more ethical, socially responsible and/or sustainable business? What practices do you recommend the organization pursue?

BrandingBrand Description

What is the "brand" you are trying to build? What do people think about this brand today, and how do they experience it?

Brand Promise

What is the brand promise for this brand? If one hasn't been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?

Brand Voice and Personality

Describe your brand voice and personality using the is/is never template:

• [Brand] is:
• [Brand] is never:

Brand Positioning and Strategy

Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to align it with what your target segment wants. How will this contribute to the success of your product, service or organization?