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Don't mix external Supply Chain Member companies with internal functions.

- Don't mix cross-functional Processes with the individual functions themselves.

Questions:

1. Who are the key supply chain members?
   • Describe their roles as responsibilities as they relate to the supply chain.
   • What are their key activities within Product Development and Commercialization in the process/function matrix?
2. How was Product Development and Commercialization applied to this situation?
   • Which functions played a key role in Product Development and Commercialization process of the supply chain?
3. How was Returns Management applied to this situation?
   • If not addressed, how would you implement Returns Management?
   • What strategies would you use in your implementation processes?
4. What recommendations do you have for further implementation of the Supply Chain Management processes within this particular supply chain?