Question: Five (5) years ago, Amit and Lila, a retired couple purchased a top-of-the line, expensive, Class A recreational vehicle for cross-country travel. During their cross-

Five (5) years ago, Amit and Lila, a retired couple purchased a top-of-the line, expensive, Class "A" recreational vehicle for cross-country travel. During their cross- Canada inaugural trip, the travelers experienced more than 10 quality-related problems with the unit, some quite serious. Before they left Ontario, the power steering failed, making the motor home difficult and even dangerous to drive. After that several other issues arose including the camera that provided visibility to traffic and obstacles behind the motor home stopped working. Then the water pump then broke, leaving the travellers with no use of their shower, toilet, or sink. The internal electrical system failed, leaving them in the dark and rendering the refrigerator useless. Lastly, the transmission began to fail during the last several hundred miles of the trip. Amit and Lila eventually made it home but were disappointed and decided that the recreational vehicle was probably not the best travel option for them. They eventually sold the motor home several months later at a significant loss. Questions: 1. Were the quality-related problems in this story solely the fault of the company whose name is on the final product? Why or why not? 2. Should a company take an active interest in the quality performance of suppliers? Why or why not?

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