Reference:

https://www.tibagroup.com/mx/

TIBA logistics is a mexican logistic services company wich is going to be expanding into the German Market and it has been thinking about providing services to LANIUS clothing brand: https://www.lanius.com/en/

Design a creative strategy for this Mexican company to expand successfully in Europe. It is important to support your proposal with relevant facts and economic figures, diagrams, news pieces, insightful interviews (if necessary), and serious sector analysis.

Make sure you are able to answer these four questions:

a) What would the strategic objective of the Mexican company be? Explain

b) Would it be convenient to form a strategic alliance? Why or why not?

c) If so, what are the potential benefits and risks for both parties?

d) What is the best supply chain strategy to follow and why?

To be aware of the differences in manufacturing costs worldwide, check out the latest edition of the Chartbook of International Labor Comparisons (http://www.bls.gov/ilc/chartbook.htm)