Question: What challenges and costs do retailers incur in an attempt to provide speedy delivery? Instead of speedy delivery, what alternative shipping feature are some retailers

What challenges and costs do retailers incur in an attempt to provide speedy delivery? Instead of speedy delivery, what alternative shipping feature are some retailers offering this holiday season? Why? What recommendations would you offer to retailers to help them better understand consumer preferences regarding shipping? If consumers become more aware that faster shipping translates into higher costs, how might this effect their shopping behavior

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