*Remark: answer all 3 questions with support reasons and examples, you may reference to criticize report 2 to support your answer. (20 points)

In the next 8-10 years 2030, the consumer behaviors will focus more on the Sustainability, ESG, Wellbeing and Protecting the nature (world natural resources; ocean, sea, air, water, etc.).

The consumer demand on sustainable products and low-emission services will increasing. Shopping behavior also change to shopping to B2B2C channel (Business to Business to Consumer). The #number of online stores will be equal to or more than the number of offline (traditional) stores.

People will connect each other through the various digital platforms.

The digital Supply chain trading platform will not only process the simple buying and selling, but will be equipped with AI (artificial intelligent software) and integrate CPFR, direct-to-store delivery, and others business decision support system. Benefits for the company will be revenue increase, lower operation cost and for the consumer will be more consumer satisfaction.

If you are promoted to be a Director of Logistics & Supply Chain Department for the company name "Global Direct-to-Home Delivery Co., Ltd." operating in Thailand, Malaysia, Singapore, and Kunming (China) - which is 20% of your revenue come from traditional retail stores, 20% come from Modern trade retailers (for example Tesco, Tops, Makro), and 60% come from online retail store (direct delivery to consumer).

Your CEO (management team) requests from you a 10 years business (logistics) expansion plan (from 2022 to 2032), which require an investment about 1,000 million THB to set up many new distribution centers (DC).

With these 3 objectives (1) Zero or minimize Inventory, (2) Maximize Customer Service level and (3) Lowest Operating cost. Please answer following questions with support reason;

2.1 Should your Supply chain form a strategic alliance, (partnership with a local business partner), 2.2 What would be your recommendations (at least 3 recommendations) on how to meet these 3

objectives?