Marketing is a challenging industry as many well laid plans are not entirely successful and many timely events can create viral advertisements that are hyper successful. Examining how an advertisement becomes viral can allow us to plan for future successes. Pick a well$-$known viral advertising campaign and determine what components resonated well enough to allow it to spread organically.

Be sure to comment on the customer, the product, the messaging, the success, the response, and the potential for a follow up campaign. This is from your perspective and does not require any in$-$depth research. Highlight what was impactful for you and why you believe it was successful.

$•$ Target market: specific segments being targeted

$•$ Objectives of the ad: awareness$/$retention

$•$ Product type: need or want

$•$ Demand: niche or wide audience

$•$ Implied brand equity: quality, price, value proposition

$•$ Effectiveness: personal opinion

$•$ Follow up ad campaigns: was the idea continued or not

$•$ What would you have changed?