yrone Fletcher, president of SoftGro, Incorporated, was looking forward to seeing the performance reports for November because he knew the company$$s sales for the month had exceeded budget by a considerable margin. SoftGro, a distributor of educational software packages, had been growing steadily for approximately two years. Fletcher$$s biggest challenge at this point was to ensure that the company did not lose control of expenses during this growth period. When Fletcher received the November reports, he was dismayed to see the large unfavorable variance in the company$$s Monthly Selling Expense Report that follows.