America's Greatest Burger? The Story of In-N-Out (8:34)

Review In-N-Out Burger. Watch the accompanying short video, and, in a report of 750-800 words, using APA guidelines, answer the following:

1. Why is the value chain important to In-N-Out Burger? What are the primary and secondary components of their value chain? Which do you think are the most important and why?
2. Which one of the five generic competitive strategies most closely approximates the competitive approach that In-N-Out Burger is employing? Why?
3. Identify a competitor for In-N-Out Burger. What competitive advantage does In-N-Out Burger have over its competitor? What competitive advantage does the competitor have over In-N-Out Burger? Based on this, give one recommendation you would make for In-N-Out Burger.