"What should the brands do to maintain their co-dominance or to edge out the other and claim the number one spot?"

Additional questions to answer:

• Based on what you know or have now learned about the brands, do you think there is a distinction in the customer segment each serves?
• Do you see any significant differentiation in the brand or the product?
• Which of the two brands would you gravitate towards as a consumer and why?
• Can you think of any ways either brand might innovate in their space?