Question: 1. in 2008 what was eBays problem? 2. what marketing strategy was eBay following: Market development or product development? do you agree with it? 3.

1. in 2008 what was eBays problem?

2. what marketing strategy was eBay following: Market development or product development? do you agree with it?

3. what decision making process should CEO Donahoe utilize to make the decision necessary to change the company's product, customer approach and business model?

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