${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}is\text{t}\text{h}\text{e}\text{d}\text{i}\text{f}\text{f}\text{e}\text{r}\text{e}\text{n}\text{c}\text{e}\text{b}\text{e}\text{t}\text{w}\text{e}\text{e}\text{n}\text{w}\text{h}\text{a}\text{t}\text{a}\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}is\text{w}\text{i}\text{l}\text{l}\text{i}\text{n}\text{g}to\text{p}\text{a}\text{y}(WTP)\text{f}\text{o}\text{r}\text{a}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{a}\text{n}\text{d}\text{t}\text{h}\text{e}cost\text{i}\text{n}\text{c}\text{u}\text{r}\text{r}\text{e}\text{d}to\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{e}\text{t}\text{h}\text{e}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{.}}$

Group $of$ answer choices

Net profit

Economic Value Creation $(EVC)$

Gross margin

Reserve price

Competitive advantage