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Multiple Choice

Geographic

Demographic

Psychographic

Geodemographic

Lifestyle What is the first step marketers use to derive a perceptual map?

Multiple Choice

identify competitors$$ positions

determine consumers$$ perceptions and evaluations of the product or service in relation to competitors$$

monitor the positioning strategy

identify the market$$s ideal points and size

determine consumer preferences The $\_\_\_\_\_\_\_\_\_\_$ indicates where a particular market segment's ideal product lies on the perceptual map.

Multiple Choice

ideal point

optimal point

value proposition

equilibrium point

target market Which of the following is CORRECT about the product life cycle curve?

Multiple Choice

It is a bell$-$shaped curve for all products.

The time for each stage of the process is consistent for all products.

New$-$to$-$the$-$world products move more rapidly though their product life cycles than other new products

Each product or service has its own individual life cycle curve shape

The product life cycle is only applicable to products and not services.${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{r}epresent(s)asubstantial\text{p}\text{o}\text{r}\text{t}\text{i}\text{o}\text{n}of\text{t}\text{h}\text{e}\text{p}\text{o}\text{p}\text{u}\text{l}\text{a}\text{t}\text{i}\text{o}\text{n}\text{,}\text{a}\text{n}\text{d}\text{f}\text{e}\text{w}\text{n}\text{e}\text{w}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{s}\text{a}\text{n}\text{d}\text{s}\text{e}\text{r}\text{v}\text{i}\text{c}\text{e}\text{s}\text{c}\text{a}\text{n}be\text{p}\text{r}\text{o}\text{f}\text{i}\text{t}\text{a}\text{b}\text{l}\text{e}\text{u}\text{n}\text{t}\text{i}\text{l}\text{t}\text{h}\text{i}\text{s}\text{l}\text{a}\text{r}\text{g}\text{e}\text{g}\text{r}\text{o}\text{u}\text{p}\text{b}\text{u}\text{y}\text{s}\text{t}\text{h}\text{e}\text{m}\text{.}}$

Multiple Choice

Laggards

Innovators

Early adopters

The late majority

The early majority