${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{?}}$

$As$ more people started hearing about Surfanatic, Rabi and Alexis noticed that their business appealed $to$ a very specific segment $of$ clientele. Actually, this was great news because their customer demographics and psychographics were the result $of$ organic social networking efforts. Friends $of$ friends, customer referrals, and other $in-$person networking activities created a customer base that reflected their laid$-$back, $go-$with$-$the$-$flow personality. While word$-of-$mouth advertising was working great for them, their digital efforts were not generating $as$ much business. $It$ was time $to$ rethink their social media strategy. Rabi$s$ childhood friend, Simo, had a very large following $on$ Instagram, nearly $70,000$ followers. Simo$s$ social media personality depicts $an$ outrageous, over$-$the$-$top fashion czar. Regularly, $he$ features videos about his favorite subject: himself. His followers cannot get enough $of$ him, $in$ elaborate costumes, $on$ horseback, galloping along the beach, $at$ sunset. And, somehow, this depiction $is$ not too far from the truth.

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Does Simo$s$ influencer status create $an$ opportunity for Surfanatic?

$No.$ His following $is$ too large $to$ make $an$ impact for Rabi and Alexis.

Yes. $Heis$ a micro$-$influencer, and that $is$ all that matters for results.

Possibly. While his personal brand $is$ not the same, their target audiences may have some overlapping interests.

$No.$ Simo$s$ vibe $is$ all wrong for the Surfanatic philosophy. $Its$ better $to$ avoid associating with him.