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Rabi and Alexis are engaged tobe married. In addition to their wedding plans, they want to start a surf shop project. They cleverly named it Surfanatic after the original name, Surf-o-rama, seemed too mainstream and poseur-ish. Because Rabi isan experienced surf instructor and Alexis is a technology project manager, they feel this concept has a fighting chance. However, their city is a popular tourist destination in Morocco, where everyone and their brother has their hand in a surf business, restaurant, hotel, storefront, or all of the above. This is both good and bad news.
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Isit a good idea for them to ask Simo tobean influencer for the Surfanatic brand?
Heck no. Simo is selfish and will make everything all about him.
Absolutely. He knows everyone and any kind of exposure is good exposure.
Probably not. The motivations, location, and size of his Instagram following are unlikely to provide a viable customer base for Surfanatic.
Itis not a good idea because Simo may hold this favor over their head for years.

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