Question: ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

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Rabi and Alexis are engaged tobe married. In addition to their wedding plans, they want to start a surf shop project. They cleverly named it Surfanatic after the original name, Surf-o-rama, seemed too mainstream and poseur-ish. Because Rabi isan experienced surf instructor and Alexis is a technology project manager, they feel this concept has a fighting chance. However, their city is a popular tourist destination in Morocco, where everyone and their brother has their hand in a surf business, restaurant, hotel, storefront, or all of the above. This is both good and bad news.
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What considerations should be made in their user-generated content strategy?
Creating a brand that reflects the customer type they prefer to work with
Appealing to their target customer profiles instead of just appealing to the general public
Connecting with their audience through authentic, personal content versus highly edited, commercial content
All of the above

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